Jr. and Jessie Inez (Jones) Elder. Yuengling & Son, Inc. Each sister eventually returned to work in the family business full time, Jennifer and Debbie in 1996, Sheryl in 2001 and Wendy in 2004. hitType: 'event', The four daughters of Yuengling, who are now in their 40s, are all employed at the brewery and are being prepared to take over the business. 2023 D.G. Billionaire Richard Bransons Virgin Orbit Files For Bankruptcy After Failed Satellite Launch, The Top 10 Richest Women In The World 2023, The World's 15 Youngest Billionaires 2023, Billionaires 2023: The Top 10 Richest People In The World, Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. So that was my first exposure to the industry. That was instilled in us at a very young age, Jennifer said. The event also introduced audiences to the Golden Pilsner. NEPA People "It's a much bigger vision than we originally set out to do, and I think that it will be a very proud day for the entire Pottsville community," Wendy said. Yuengling & Son Inc.)", "Yuengling ready for summer with seasonal wheat brew", "Yuengling introduces new beer (D.G. Robert F. Kennedy Jr. was once a well-known environmental lawyer and one of the most prominent members of perhaps Americas top political dynasty, but hes fallen to fringe figure status lately over his anti-vaccine stance. $25 per post at a $5/CPM. }); Richard "Dick" Yuengling Jr. (born 1943) is an American billionaire businessman and the president and sole owner of the Pottsville, Pennsylvania brewer, Yuengling. Its Americas oldest brewery, largest independent brewery, and probably the most boycotted beer from the state of Pennsylvania. D.G. Yuengling & Son has been passed down from father to son for six generations. Every day you learn lessons, but I think the biggest one for me is his work ethic. eventAction: 'load' "TGIF?" Richard "Dick" Yuengling Jr is the president and sole owner of the Pottsville, Pennsylvania-based brewery Yuengling. Richard "Dick" Yuengling Jr. (born 1943) is an American billionaire businessman and the president and sole owner of the Pottsville, Pennsylvania brewer, Yuengling. And the new owner recognized he needed to begin thinking about the next transition decades in advance. After I graduated from college, my degree was in accounting, so I stayed more in the office end of it, working in payroll, accounts payable, accounts receivable. 2023 D.G. }); In 2018, Yuengling introduced Golden Pilsner, its first year-round offering in 17 years. }); NEW YORK CITY, NEW YORK: Yuengling, a Pennsylvania-based brewer, seemed to criticize Bud Light in a tweet posted on Friday, just after the CEO of Bud Light apologized for the "divisive" choice to collaborate with Dylan Mulvaney, a transgender influencer. Yuengling & Son when Davids son, Frederick, joined the business. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. She works alongside her father, Richard Yuengling Jr., planning the growth and evolution of the company for future generations. We survived two world wars, when you couldnt get any grain. Yuengling & Son is a brand of superlatives. Following that, Yuengling tweeted, "Yuengling, The Oldest Brewery In America. Their brewery, based in Pottsville, Pennsylvania, is Americas oldest. Yes, its another lager. Phone: (570)-348-9127 or 1-800-22-TIMES(84637) was the brand's message on a tweet that featured a chilled can of its traditional brew. Most recently, in 1985, Richard Dick Yuengling purchased the brewery from his father. Yuengling & Son Inc.)", "FLIGHT by Yuengling (D.G. In 1987, the brewery reintroduced an amber lager they had not made in decades to take advantage of a spike in popularity of heavier-style beers. Yuengling & Son the nation's oldest . reporters on a platform technologically tailored to meet the needs of the modern reader. According to his plan, after his retirement in the future, this family business will be passed on to his daughter. That commitment stands in stark contrast to many of the nation's other major brewers, which have sold out to international companies. Notifications can be turned off anytime from browser settings. Their father set an example early on that a 9-to-5 schedule was not going to be the norm, and that discipline and hard work were expected. [1], Yuengling supported Donald Trump in the 2016 Presidential Election. However, they were eventually merged with the Pottsville plant. eventAction: 'click_ads' ", By MARK KENNEDY - AP Entertainment Writer. [9] The company also ran a dairy which produced ice cream and opened dance halls in Philadelphia, Baltimore, and New York City. [19], As of 2017, Yuengling is a moderately priced beer popular northward through New York, westward until Illinois and Kentucky, and southward through Georgia, where it has a large following. In a predominantly male-dominated industry, you can imagine that the girls felt a lot of pressure at the time, but given the history of the brewery and the legacy that was passed down through their family for almost two centuries, all four sisters enthusiastically accepted their fathers offer. Our family business has been passed down generation to generation and it's been father to son. Shapiro signs bill requiring insurers to cover preventive breast, ovarian cancer screenings for high-risk women at no cost, Chain serving 'quick and healthful' salads, stir-fry, desserts to open 1st Berks location, Monday is the last day to register to vote in Pa. primary election, Police respond to threat at Oley Township school, Toxic chemicals in Emmaus water could cost at least $24M to fix, 'Can't wait to see everyone': After 3-year hiatus, beloved Easton deli nears reopening, How do you know your money is safe? All rights reserved. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. pg.acq.push(function() { The company now produces about 2.8 million barrels a year, up from 137,000 barrels when he bought out his father in 1985. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius,Glasstown, Sly Fox, and 2SP. I've switched as well and Glad I did. [5] The flagship product is Yuengling Traditional Lager, an amber lager. Yuengling continues westward expansion into 3 new states, Yuenglings Iconic Beers Officially Begin Pouring in Kansas, Missouri, and Oklahoma, Yuengling and Keep Texas Beautiful Announce Official Partnership. Get local Breaking News alerts sent directly to your inbox. Sheryl handles order services and administrative duties for D.G. Scarlett Johansson. I don't really think things out. Richard L. Yuengling Sr. was an American businessman, the president and sole owner of the Pottsville, Pennsylvania brewer, Yuengling. We're well under $25 for the craft segments of our portfolio. "You get to see the caves that were dug in 1829 and it's a lot of oldness here and history, and people appreciate it," said Dick Yuengling, the brewery's fifth-generation owner. After word got out about Yuenglings support of the Trump campaign, many Yuengling drinkers boycotted the brand, including Pennsylvania state representative Brian Sims. You . eventCategory: event.slot.getSlotElementId(), Then I worked in operations, learning the brewing and packaging side, the warehouse side of it. The sisters worked together and decided that in order for them to succeed, and pave the way for future generations, they must adhere to the times and interests of our consumers to create more innovation. 1977 Their father, Richard "Dick" Yuengling Jr., . Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers. The people that are running Anheuser-Busch today are virtually ruthless. About Richard Yuengling, Jr. Dick Yuengling, fifth-generation owner of D.G. He bought out his father for 100 percent of the company in 1985. The Bud Light Twitter account posted once again on Friday, breaking an almost two-week dry spell. hitType: 'event', eventCategory: event.slot.getSlotElementId(), [32], Yuengling will transfer at least 51% control of the company in the future to either of his daughters who are currently executives, Jennifer or Wendy; he told them which one privately, but not publicly. "With the next generation, you have to lay it out there," Jennifer Yuengling said. POTTSVILLE, Pa. When Richard "Dick" Yuengling Jr. first took a job at his family's brewery as a teenager, his grandfather's secretary discreetly gave him this advice: "You ought to go out and . When he bought out his father in 1985, the company was producing 137,000 barrels per year; now it pumps out some 2.8 million barrels annually. Debbie appreciates her fathers passion for the industry. Deborah "Debbie" Yuengling Ferhat, Richard L. Yuengling Jr.'s daughter, sits on the board at Lasting Legacy. 'We've got a good spectrum of brands where we can compete with the premium domestics, the imports and the craft beers,' she says. German brewer David Gottlieb Jngling (18081877) immigrated to the United States in 1828 from Aldingen, near Stuttgart, in the Kingdom of Wrttemberg. }); After dropping out of Lycoming College, Yuengling joined the business but soon walked out following an argument with his father about modernization. : Local economists weigh in after 3rd bank failure in last 2 months, Baby alligator temporarily staying in the Poconos after being found at sewage plant in Allentown, LVHN offering 2nd dose of bivalent COVID-19 booster shot for people 65 and older, immunocompromised people, Work to replace busy bridge connecting Lehigh, Northampton counties is underway; there's some good news for commuters, Allentown Service Plaza to close at night during the week as crews do paving work, At least 2 displaced after fire damages house in Allentown. They've changed the beer industry. He married Marjorie Hood, the granddaughter of judge and railway magnate Richard H. Koch, and they had a son Richard Yuengling Jr., the present owner and president of Yuengling, and a daughter, Patricia H. Yuengling. With production at the Port Carbon, Tampa, and original Pottsville plants, the company has expanded throughout the East Coast. References This page was last edited on 26 January 2021, at 05:03 (UTC). In the case of Yuengling, America's oldest brewery, four sisters, Jen, Wendy, Debbie, and Sheryl Yuengling, have taken on the responsibility of carrying on a tradition that is almost 200 years old. The future is important. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. She continues to focus her career in an operations role at the brewery, concentrating her efforts in Order Services and Production Scheduling. Yuengling and Coors share similar politics. Richard L. ("Dick") Yuengling Jr. took over as the 5th-generation company president in 1985, the same year its Pennsylvanian brewery was listed on the National Register of Historic Places as the oldest in the United States. [25][26] Despite losing out to Arkansas, Kentucky began serving Yuengling in draft form on March 6, 2018, and began selling it for takeout use on March 19, 2018.[27][28]. In the late 1990s, Richard "Dick" Yuengling Jr. asked his daughters if they would be interested in joining the family business. Another, unrelated boycott occurred in 2006, when a separate scandal alleged Yuengling was a union buster. window.googletag.pubads().addEventListener('impressionViewable', function(event) { Dick Yuengling has four daughters, Jennifer, Sheryl, Wendy, and Deborahand they all work at the Yuengling Brewery. [9], Frank D. Yuengling began heading the company in 1899 after his father Frederick died. "I actually think it's very healthy to keep a company growing and stay relevant with consumers, because they certainly change from one generation to the next.". In 1975, Coors made news after they gave a $250,000 grant to the conservative think tank, The Heritage Foundation. 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Now its chief, Dick Yuengling, is struggling to. We've got a good spectrum of brands where we can compete with the premium domestics, the imports and the craft beers.". D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. The people that are running Anheuser-Busch today are virtually ruthless. All Rights Reserved. Their father speaks of creating beers with staying power, and his daughters said their latest brew speaks to that. At that time, this time-honored brand that has gone . That's why we've been around for so long.". eventAction: 'view' The current head of this family business is the fifth generation Richard Yuengling Jr. (Richard Yuengling Jr.), and his four daughters are also involved in the family business. Its products included Yuengling Special, Por-Tor, and Juvo. . ga('ads.send', { . In 1960, Yuengling hired N. Ray Norbert as head brewmas-ter. Yuengling & Son Inc.'s relationship began about 15 years ago when Yuengling owner Richard Yuengling Jr. and the . The celebration, headlined by the band Better Than Ezra and fireworks, is already exceeding expectations. Americas Oldest Brewery Day on April 18 with the sealing of a time capsule. How much is the Yuengling family worth? In 2011, she secured an Associate in Specialized Business at the Pennsylvania School of Culinary Arts. 1963 Richard L. Yuengling Sr. and F. Dohrman Yuengling succeeded Frank Yuengling after their father's death in 1963. Yet, the company also tries to appeal to the craft brew market by launching seasonal beers. Normally the ad cost for an Instagram ad post is based on the number of followers on the account. LAKEWOOD RANCH -- A descendant of the D.G. Since this time, Yuengling Lager has become its flagship brand, accounting for 80% of production and much of its rapid growth. There was an error processing your request. As I got more involved in the company, I decided to rotate through all the areas of the business. [35] This was the first collaborative beer for Yuengling in its 190-year history. eventAction: 'click_image_ads' They respect him for plowing snow inside and outside the Pottsville brewery at 5 a.m. Yuengling also expanded distribution into West Virginia in May 2009, Ohio in October 2011, Rhode Island in June 2014, Connecticut in September 2014, Louisiana in August 2016, and Indiana in March 2017. Yuengling experienced an increase in sales after a renewed interest in history due to the United States Bicentennial in 1976. Despite headlines from MSM, Yuengling not only" A lot of online users commended the beer for its flavor and cost. Two years later, the Center Street brewery burned down. But its seasonal beers have not sold as well as anticipated. Enjoy Responsibly. eventCategory: event.slot.getSlotElementId(), He was born in 1943 and is an extremely wealthy businessman in the United States. Both Koch and Yuengling were great-grandfathers of Richard L. Yuengling Jr. She currently works in an administration role for the brewery, focusing on information systems, finance, human capital and sales & marketing. Well be fine, Dick Yuengling said in 2017.). I started right in the warehouse on Howard Avenue and stayed there for 10 years almost, Sheryl said. It is legally a separate company from the brewery, as was the case since 1935. As VP of Operations, Jennifer works closely with the operations teams of all three breweries. 'They're there to make a number for the stock exchange each quarter,' he says. Jennifer and Wendy are currently learning the ins-and-outs of the brewery business. PhillyVoice Staff, "When you sell out they bring a different culture in. Richard Yuengling, owner Yuengling & Sons, "It's exciting to see women stepping in and running businesses," Wendy Yuengling said. }); 'Stop it!' Turns out, Dick doesnt have a son to pass the brewery on to. }); , Richard Yuengling, owner Yuengling & Sons, Yuengling wins international award for vanilla ice cream, Fall Beer Guide 2016: Local brewers pick pumpkin ales, Oktoberfests, classics and more, Scranton families buy stake in South Jersey's Flying Fish Brewing, SEPTA to close 10 subway stations for upcoming weekend cleanings, General Mills recalls Gold Medal flour due to salmonella contamination, 'Breaking Bad' stars Bryan Cranston, Aaron Paul appear on 'It's Always Sunny in Philadelphia' set, NFL rumors: Eagles-Giants is the 'leader' to be first Black Friday game, Breast cancer screenings for Black women should begin earlier, study finds, Bryce Harper could return to Phillies' lineup on Tuesday. Yet, Richard Yuengling admitted that gaining a foothold within the craft market is challenging. After a midseason move last year to the New Orleans Pelicans, NBA player Larry Nance Jr. is looking to trade away his Lake Oswego home. Molson Coors Beverage Co. and Pottsville, Pennsylvania-based D.G. Dick has a history with the Republican party, in 2000 he was a delegate for George W. Bush. David G. Yuenglings original surname was Jngling, meaning youth, or young man in German. Mostly cloudy, brisk, and unseasonably cool with a few scattered showers. Each of us sort of made our own path and gravitated to our own fields of interest, Jennifer said. The girls father does a fantastic job leading the business through times of trouble, often serving as the deciding factor for some disagreements that may occur between his daughters. Videos, Time lapse: Yuengling's 190th anniversary celebration, Grocery stores' beer, wine offerings expand, Better Than Ezra to looks to give high-energy show at Yuengling celebration, 190th anniversary commemorative cans with five eagles in the first five months of 2019. Beer drinkers across America are calling for a boycott of Yuengling after owner Richard 'Dick' Yuengling endorsed Donald Trump for president. Reflects change since 5 pm ET of prior trading day. Yuengling and Son, America's Oldest Brewery. Yuengling endorsed Trump in 2016. As a result, Yuengling did not renew a contract with Teamsters Local 830 of Philadelphia in March 2006. Debbie, who now serves as culture and employee engagement manager, remembers the skating and coming back to work with her father at night when hed do a plant walk-through and finish up paperwork. Today, all four sisters are having the time of their lives working for the family business. The Yuengling family name was found in the USA between 1880 and 1920. Wendy Yuengling, chief administrative officer, "We like to think of ourselves as your staple brand with our lager," said Jennifer Yuengling, the company's vice president of operations. Jen oversees all of the brewery operations, holding Vice President of Operations, Wendy handles all things marketing-related as Chief Administrative Officer, Debbie handles sales and pricing as Sales Administration and Pricing Manager, and Sheryl serves as Order Services Administrator. Yuengling Brewery Chief's Daughters Work to Become His Successors D. G. Yuengling & Son has been a family-run brewery for five generations. We came in as employees; we didnt come in as sixth generation ready to take over, she said. Independently Owned and Family Operated since 1829 because we make good beer. window.googletag.cmd.push(function() { After the 18th Amendment was ratified in 1919, Yuengling switched to producing near beer, or 0.5-percent-ABV brews. So, its really neat to see people who have bought into that approach. Comedy Phil Zimmerman '02 (communication) - Vice President of Communications at Discovery Channel * Where available, based on current distribution. San Diego Salivates Over Imminent Return Of Slugger Fernando Tats Jr. [5] In 1933, when Prohibition was repealed, Yuengling introduced its symbolic Winner Beer, celebrating Prohibition's repeal, and the brewery shipped a truck load of its popular brew to the White House to show their appreciation to President Roosevelt. Sheryl, whos responsible for order services/administration, said their roles in the company were not automatic.
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